Hello, I am Gus with Prime Attorney Clients Acquisition and welcome back to our blog.
So as of the time I am writing this I am 45 years old. As you read this you may or may not be old enough to remember there was a time when we had to either memorize and remember every phone number that was important to us, or keep a little ‘black book’ of your phone numbers and contacts. For some of you, you may not even know there was the time when your phone was either on your wall or your desk and you couldn’t take it with you!
Do you know how you remembered an advertisement at that time? I still do, I would either have to quickly try to memorize the name and contact info as if it was just as important as my best friends and family, or maybe be lucky enough to have something to write it down, or maybe the company was smart enough to have a catchy slogan that would help me remember them.
In those times it was my experience that people paid attention, and that attention along with the lack of the sheer bombardment of ads that you see today, traditional advertising simply worked, and it worked well.
It worked so well in fact that no one really cared that you couldn’t closely and accurately track your results. Put one or a few billboard ads up, have an ad spot on the radio and local newspaper and your phone rang, and you didn’t care which ad was making your phone ring the most because you had enough coming in to cover it all.
Whether you have noticed it or not, those days have changed and attention spans have had massive shifts.
According to an article in Psychology Today, technology has changed how we consume news, literature, movies, and TV and this has led to shorter attention spans.
In music, the old vinyl LP’s didn’t make it easy for you to skip songs, and although you could fast forward when cassette tapes came along it still wasn’t convenient and you would mostly listen to all the songs Once CD’s and digital music came and as attentions spans shifted if a song didn’t grab you right away you could easily skip it and that’s what listeners started doing.
Music companies caught on to this and shifted by shortening their song intros from 20 to 30 seconds, to as little as 5 seconds or less. If you are a fan of 80’s music and compare it to music today, you will immediately notice that difference.
This massive shift has affected how your traditional advertising methods work, and you have no easy way of quantifying how much things have shifted because nothing has changed as far as tracking which traditional advertisement channel are producing the best results.
Traditional advertising for lead generation has become less effective and will continue to decline over time.
If you are an attorney with a successful practice you run on traditional advertising you might be reading this and thinking ‘That’s great, but we are doing pretty good with traditional ads.’
I believe you, I do, and if your traditional ads were as effective as they were in the 70’s and 80’s today, you would find the difference in the number of clients these ads drove to your practice would be MUCH higher.
You really don’t know exactly how much the effectiveness from traditional advertising has dropped and the worst part is that it is going to continue to drop.
I expect this shift will likely be even more pronounced over the next 5 years that it has been in the last 15 years, and unfortunately many who don’t stay ahead of it are going to feel the pain of not adding digital advertising to their marketing strategy.
Here at Prime Attorney Client Acquisition, besides being committed to give you results that show up quickly, our process tracks and delivers your results daily, along with monthly reports that allow you to see how your campaigns are working.
If this sounds like something you would like to ad to your practice to attract more ideal, lucrative clients, give me a call to schedule a discovery session or go through the discovery session link at the top of our webpage menu and let’s see how we can help your practice grow.
All the best,
Prime Attorney Client Acquisition